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Merchant Studio

Hong Kong SAR China

Find wine importers and distributors in Hong Kong, China

Looking to export wine to Hong Kong, China or grow your existing distribution? Showcase your wines on Asiavino, introduce your brand to importers and distributors in Hong Kong, China, and help local buyers discover wines available through your partners.

The market at a glance

Currency
Hong Kong Dollar (HKD)
Minimum drinking age
18 years
Distributors on Asiavino
1 active distributor

How it works

How to export wine to Hong Kong, China with Asiavino

  1. Create your brand

    Open a free Merchant Studio account and add your brand with its company details.

  2. Add your wines

    Send a bottle photograph and a technical sheet for each wine: Asiavino's team builds the wine page from them.

  3. Name or find a distributor

    Invite the importer or distributor that already carries your wines in this market. With no partner yet, Trade Connect shows your brand here and lets the trade contact you.

  4. Receive order requests

    Buyers send order requests to your distributor, who confirms them, takes payment and delivers. Asiavino sells no wine.

Are you a distributor or an importer? Open the Distributor Studio

Finding a partner

How to find a wine importer or distributor in Hong Kong, China

Asiavino introduces your brand; it does not choose an importer for you and cannot promise you one. Importers and distributors in this market discover your wines and ask you for more, and the decision to work together stays between you and them.

  1. Present your brand in full

    Importers judge a brand by its range. Add your brand story and every wine with a bottle photograph and a technical sheet, and keep your commercial information ready for the first reply: export prices, available volumes and the markets you already serve.

  2. Be visible before you have a distributor

    With Trade Connect, your brand page and your wines are shown in this market, as in every Asiavino market, even though no distributor carries them yet. Buyers cannot send order requests for them there: the pages invite professionals to contact you instead.

  3. Let professionals ask for more

    With Trade Connect, importers, distributors, wine shops, restaurants and hotels can send you a trade enquiry from your wine pages and from articles about your brand: a price list, samples, a tasting or distribution rights. Once the sender has confirmed their email address, Asiavino passes the enquiry on to you and you reply directly.

  4. Add the partner you choose

    When an importer or distributor agrees to carry your wines here, add it in your Merchant Studio and it receives an invitation at once. Once it accepts and sets up your wines, buyers in this market can send it order requests.

Listing and Trade Connect

Start free, add reach when you need it

Listing is free: list every wine and receive order requests through the distributors you name. Trade Connect, the paid plan for each brand, adds a brand page, visibility where no distributor carries you yet and enquiries from the trade.

Trade Connect is not bought market by market: it makes your brand visible in every Asiavino market, including Hong Kong, China.

Listing

Free

Sell your wines in the markets where you already have distributors.

  • Unlimited wine listings
  • Visibility in markets covered by your licensed distributors
  • Brand name displayed as text, without a dedicated brand page
  • Visibility in search results and category pages
  • No editorial articles or display banners
  • Unlimited event listings
Start for free

Upgrade to Trade Connect at any time as your business grows.

Trade Connect

USD 50per month

or USD 500 per year, two months free

Be seen across Asia-Pacific and take your exports to new markets.

  • Unlimited wine listings
  • Visibility in markets beyond your current distributors
  • Let importers, distributors and trade buyers contact you directly
  • A dedicated brand page to tell your story
  • Articles about your brand
  • Display banners across the site
  • Unlimited event listings
  • Real-time performance statistics
Start with Trade Connect

Cancel or move back to Listing at any time.

What Listing and Trade Connect include
FeatureListingFreeTrade ConnectUSD 50 per month · USD 500 per year
Reach & distribution
Wine listingsUnlimitedUnlimited
Visibility in markets covered by your licensed distributorsIncludedIncluded
Visibility in markets with no distributor yetNot includedIncluded
Order requests routed to your local distributorsIncludedIncluded
Trade connections
Contact tool for importers, distributors and trade buyersNot includedIncluded
Brand presence
Brand name displayedIncludedIncluded
Dedicated brand page and storyNot includedIncluded
Promotion
Visibility in search results and category pagesIncludedIncluded
Articles about your brandNot includedIncluded
Display banners across the siteNot includedIncluded
Events
Event listingsUnlimitedUnlimited
Event sales kitNot includedIncluded
Performance statistics
Order request statistics by marketNot includedReal-time
Audience and content statisticsNot includedIncluded

Your current partners

Already selling wine in Hong Kong, China? Support your local distributor

Asiavino works alongside the importer you already have. Buyers in Hong Kong, China read your wine pages in Traditional Chinese or English, discover your brand, and send their order requests to your partner, who handles the rest.

  • Wine pages in the buyers' language

    Asiavino's team builds a page for each wine from your technical sheet and translates it into the languages of the site, so buyers here read about your wines in the language they use.

  • Discovery of your brand

    Buyers come across your wines as they browse the catalogue by region and grape variety. With Trade Connect, your brand page tells your story beside them.

  • Order requests for your partner

    When a buyer here asks for one of your wines, the order request goes to your distributor, who confirms it, takes payment and delivers. Asiavino takes no commission on it, and your dashboard shows how each wine performs in this market.

Before you start

What to know before exporting wine to Hong Kong, China

Sources checked on October 12, 2026.

General information, not legal advice: your importer handles the formalities.

Questions and answers

Do I need an importer in Hong Kong, China to sell wine there?

Wine needs no import licence and carries no duty, but whoever brings it in for trade lodges the import declaration, is registered as a food importer and keeps records of the wine it supplies. Your wines reach buyers through an importer or distributor in Hong Kong, China that handles these formalities.

What does a wine importer handle in Hong Kong, China?

The importer lodges an import declaration within 14 days of each shipment, is registered as a food importer with the Food and Environmental Hygiene Department, keeps records of where the wine comes from and where it goes, and makes sure each bottle shows its alcoholic strength on the label.

How can I find a wine importer in Hong Kong, China?

Look for importers whose range and sales channels suit your wines: some supply restaurants, bars and hotels, others wine shops or online retail. An importer in Hong Kong, China is registered as a food importer with the Food and Environmental Hygiene Department, which you can ask about before agreeing terms. On Asiavino, importers and distributors in Hong Kong, China can discover your brand and send you an enquiry, and you decide whether to follow it up: Asiavino makes the introduction, it does not choose or guarantee a partner.

Can I promote my wines in Hong Kong, China before finding a distributor?

Yes, with Trade Connect. Your brand page and your wines are shown to visitors in Hong Kong, China, in Traditional Chinese and English, even though no distributor carries them yet. They cannot send order requests for those wines: the pages offer a trade enquiry instead, and your dashboard shows which wines draw enquiries and from which types of business, so you can measure interest before you choose a partner.

Can I use Asiavino if I already have an importer in Hong Kong, China?

Yes, and it is free on Listing. Add your importer in the Merchant Studio: once it accepts the invitation and sets up your wines, buyers in Hong Kong, China can send it order requests, with no commission to Asiavino. If you work with more than one importer or distributor in Hong Kong, China, add each of them. Trade Connect is only needed if you also want a brand page and trade enquiries.

What information should I prepare for wine buyers in Hong Kong, China?

A technical sheet for each wine giving its alcoholic strength, which every bottle sold in Hong Kong, China must show on its label, with its grape varieties and winemaking, and your label as it stands so your importer can check it. Add an export price list, the volumes you can supply and your brand story with photographs. Importers often ask for samples before they decide, so say how you send them.

Does Asiavino import or sell my wine?

No. Asiavino does not buy, import or sell wine. It transmits each order request to a licensed local importer or distributor, who confirms it, takes payment, delivers and handles any refund.

What does it cost?

Listing is free. Trade Connect, the paid plan, adds a brand page, visibility in markets where you have no distributor yet and enquiries from importers, distributors and trade buyers.

Who handles import formalities and duties?

The importer of record in the market. Asiavino does not import, so licences, customs declarations, duties and labelling are handled by your importer or distributor.

Ready to reach wine importers in Hong Kong, China?