Philippines
Find wine importers and distributors in the Philippines
The market at a glance
- Currency
- Philippine Peso (PHP)
- Minimum drinking age
- 18 years
How it works
How to export wine to the Philippines with Asiavino
Create your brand
Open a free Merchant Studio account and add your brand with its company details.
Add your wines
Send a bottle photograph and a technical sheet for each wine: Asiavino's team builds the wine page from them.
Name or find a distributor
Invite the importer or distributor that already carries your wines in this market. With no partner yet, Trade Connect shows your brand here and lets the trade contact you.
Receive order requests
Buyers send order requests to your distributor, who confirms them, takes payment and delivers. Asiavino sells no wine.
Are you a distributor or an importer? Open the Distributor Studio
Finding a partner
How to find a wine importer or distributor in the Philippines
Asiavino introduces your brand; it does not choose an importer for you and cannot promise you one. Importers and distributors in this market discover your wines and ask you for more, and the decision to work together stays between you and them.
Present your brand in full
Importers judge a brand by its range. Add your brand story and every wine with a bottle photograph and a technical sheet, and keep your commercial information ready for the first reply: export prices, available volumes and the markets you already serve.
Be visible before you have a distributor
With Trade Connect, your brand page and your wines are shown in this market, as in every Asiavino market, even though no distributor carries them yet. Buyers cannot send order requests for them there: the pages invite professionals to contact you instead.
Let professionals ask for more
With Trade Connect, importers, distributors, wine shops, restaurants and hotels can send you a trade enquiry from your wine pages and from articles about your brand: a price list, samples, a tasting or distribution rights. Once the sender has confirmed their email address, Asiavino passes the enquiry on to you and you reply directly.
Add the partner you choose
When an importer or distributor agrees to carry your wines here, add it in your Merchant Studio and it receives an invitation at once. Once it accepts and sets up your wines, buyers in this market can send it order requests.
Listing and Trade Connect
Start free, add reach when you need it
Listing is free: list every wine and receive order requests through the distributors you name. Trade Connect, the paid plan for each brand, adds a brand page, visibility where no distributor carries you yet and enquiries from the trade.
Trade Connect is not bought market by market: it makes your brand visible in every Asiavino market, including the Philippines.
Listing
Free
Sell your wines in the markets where you already have distributors.
- Unlimited wine listings
- Visibility in markets covered by your licensed distributors
- Brand name displayed as text, without a dedicated brand page
- Visibility in search results and category pages
- No editorial articles or display banners
- Unlimited event listings
Upgrade to Trade Connect at any time as your business grows.
Trade Connect
USD 50
Be seen across Asia-Pacific and take your exports to new markets.
| Feature | ListingFree | Trade ConnectUSD 50 per month · USD 500 per year |
|---|---|---|
| Reach & distribution | ||
| Wine listings | Unlimited | Unlimited |
| Visibility in markets covered by your licensed distributors | Included | Included |
| Visibility in markets with no distributor yet | Not included | Included |
| Order requests routed to your local distributors | Included | Included |
| Trade connections | ||
| Contact tool for importers, distributors and trade buyers | Not included | Included |
| Brand presence | ||
| Brand name displayed | Included | Included |
| Dedicated brand page and story | Not included | Included |
| Promotion | ||
| Visibility in search results and category pages | Included | Included |
| Articles about your brand | Not included | Included |
| Display banners across the site | Not included | Included |
| Events | ||
| Event listings | Unlimited | Unlimited |
| Event sales kit | Not included | Included |
| Performance statistics | ||
| Order request statistics by market | Not included | Real-time |
| Audience and content statistics | Not included | Included |
Your current partners
Already selling wine in the Philippines? Support your local distributor
Asiavino works alongside the importer you already have. Buyers in the Philippines read your wine pages in English or Filipino, discover your brand, and send their order requests to your partner, who handles the rest.
Wine pages in the buyers' language
Asiavino's team builds a page for each wine from your technical sheet and translates it into the languages of the site, so buyers here read about your wines in the language they use.
Discovery of your brand
Buyers come across your wines as they browse the catalogue by region and grape variety. With Trade Connect, your brand page tells your story beside them.
Order requests for your partner
When a buyer here asks for one of your wines, the order request goes to your distributor, who confirms it, takes payment and delivers. Asiavino takes no commission on it, and your dashboard shows how each wine performs in this market.
Before you start
What to know before exporting wine to the Philippines
An importer accredited with the Bureau of Customs
Importing into the Philippines takes an accreditation with the Bureau of Customs; a regular importer's accreditation is valid for three years. The importer applies with its business and tax registrations, a mayor's permit for its main office, proof of its financial capacity to import and a list of the goods it imports.
Source: Bureau of Customs
An FDA licence and a registration for each wine
The Food and Drug Administration licenses importers and distributors of food with a License to Operate, and every processed food must hold a Certificate of Product Registration before it is sold. Each importer registers the wines it imports in its own name, and the certificate is needed to release the goods from customs.
Source: Food and Drug Administration
Excise tax on wine, per litre
Since Republic Act No. 11467, every type of wine carries the same specific excise tax per litre: 50 pesos per litre from 23 January 2020, increased by 6% every year from 2021. Duties and taxes are settled at the port of entry before the wine is released, and your importer confirms the rates for each shipment.
Source: Bureau of Internal Revenue
Label information in English
Wine labels must give an English translation of any mandatory label information written in another language. A sticker carrying the translation is allowed only for a limited period of six months, while the importer's name and address may be added by a durable sticker.
Source: Food and Drug Administration
Sources checked on October 12, 2026.
General information, not legal advice: your importer handles the formalities.
Questions and answers
Do I need a local importer to sell wine in the Philippines?
Yes. Importing wine for sale takes a business accredited with the Bureau of Customs and licensed by the Food and Drug Administration, and each wine must be registered with the FDA in the importer's name before it is sold. Your importer or distributor holds these.
What does a wine importer handle in the Philippines?
The importer holds the customs accreditation and the FDA licence, registers each wine with the FDA, clears the wine through customs, where duties and taxes are settled before release, and reports its wine sales volumes to the Bureau of Internal Revenue for the excise tax.
How can I find a wine importer in the Philippines?
Look for importers whose range and sales channels suit your wines: some supply hotels, restaurants and bars, others supermarkets, wine shops or online retail. An importer in the Philippines needs a customs accreditation and an FDA License to Operate, which you can ask about before agreeing terms. On Asiavino, importers and distributors in the Philippines can discover your brand and send you an enquiry, and you decide whether to follow it up: Asiavino makes the introduction, it does not choose or guarantee a partner.
Can I promote my wines in the Philippines before finding a distributor?
Yes, with Trade Connect. Your brand page and your wines are shown to visitors in the Philippines, in English and Filipino, even though no distributor carries them yet. They cannot send order requests for those wines: the pages offer a trade enquiry instead, and your dashboard shows which wines draw enquiries and from which types of business, so you can measure interest before you choose a partner.
Can I use Asiavino if I already have an importer in the Philippines?
Yes, and it is free on Listing. Add your importer in the Merchant Studio: once it accepts the invitation and sets up your wines, buyers in the Philippines can send it order requests, with no commission to Asiavino. If you work with more than one importer in the Philippines, add each of them; each one registers the wines it imports with the FDA in its own name. Trade Connect is only needed if you also want a brand page and trade enquiries.
What information should I prepare for wine buyers in the Philippines?
A technical sheet and your label as it stands for each wine, so your importer can file the FDA product registration and check where an English translation or a sticker is needed. Add an export price list, the volumes you can supply and your brand story with photographs. Importers often ask for samples before they decide, so say how you send them.
Does Asiavino import or sell my wine?
No. Asiavino does not buy, import or sell wine. It transmits each order request to a licensed local importer or distributor, who confirms it, takes payment, delivers and handles any refund.
What does it cost?
Listing is free. Trade Connect, the paid plan, adds a brand page, visibility in markets where you have no distributor yet and enquiries from importers, distributors and trade buyers.
Who handles import formalities and duties?
The importer of record in the market. Asiavino does not import, so licences, customs declarations, duties and labelling are handled by your importer or distributor.