Indonesia
Find wine importers and distributors in Indonesia
The market at a glance
- Currency
- Indonesian Rupiah (IDR)
- Minimum drinking age
- 21 years
How it works
How to export wine to Indonesia with Asiavino
Create your brand
Open a free Merchant Studio account and add your brand with its company details.
Add your wines
Send a bottle photograph and a technical sheet for each wine: Asiavino's team builds the wine page from them.
Name or find a distributor
Invite the importer or distributor that already carries your wines in this market. With no partner yet, Trade Connect shows your brand here and lets the trade contact you.
Receive order requests
Buyers send order requests to your distributor, who confirms them, takes payment and delivers. Asiavino sells no wine.
Are you a distributor or an importer? Open the Distributor Studio
Finding a partner
How to find a wine importer or distributor in Indonesia
Asiavino introduces your brand; it does not choose an importer for you and cannot promise you one. Importers and distributors in this market discover your wines and ask you for more, and the decision to work together stays between you and them.
Present your brand in full
Importers judge a brand by its range. Add your brand story and every wine with a bottle photograph and a technical sheet, and keep your commercial information ready for the first reply: export prices, available volumes and the markets you already serve.
Be visible before you have a distributor
With Trade Connect, your brand page and your wines are shown in this market, as in every Asiavino market, even though no distributor carries them yet. Buyers cannot send order requests for them there: the pages invite professionals to contact you instead.
Let professionals ask for more
With Trade Connect, importers, distributors, wine shops, restaurants and hotels can send you a trade enquiry from your wine pages and from articles about your brand: a price list, samples, a tasting or distribution rights. Once the sender has confirmed their email address, Asiavino passes the enquiry on to you and you reply directly.
Add the partner you choose
When an importer or distributor agrees to carry your wines here, add it in your Merchant Studio and it receives an invitation at once. Once it accepts and sets up your wines, buyers in this market can send it order requests.
Listing and Trade Connect
Start free, add reach when you need it
Listing is free: list every wine and receive order requests through the distributors you name. Trade Connect, the paid plan for each brand, adds a brand page, visibility where no distributor carries you yet and enquiries from the trade.
Trade Connect is not bought market by market: it makes your brand visible in every Asiavino market, including Indonesia.
Listing
Free
Sell your wines in the markets where you already have distributors.
- Unlimited wine listings
- Visibility in markets covered by your licensed distributors
- Brand name displayed as text, without a dedicated brand page
- Visibility in search results and category pages
- No editorial articles or display banners
- Unlimited event listings
Upgrade to Trade Connect at any time as your business grows.
Trade Connect
USD 50
Be seen across Asia-Pacific and take your exports to new markets.
| Feature | ListingFree | Trade ConnectUSD 50 per month · USD 500 per year |
|---|---|---|
| Reach & distribution | ||
| Wine listings | Unlimited | Unlimited |
| Visibility in markets covered by your licensed distributors | Included | Included |
| Visibility in markets with no distributor yet | Not included | Included |
| Order requests routed to your local distributors | Included | Included |
| Trade connections | ||
| Contact tool for importers, distributors and trade buyers | Not included | Included |
| Brand presence | ||
| Brand name displayed | Included | Included |
| Dedicated brand page and story | Not included | Included |
| Promotion | ||
| Visibility in search results and category pages | Included | Included |
| Articles about your brand | Not included | Included |
| Display banners across the site | Not included | Included |
| Events | ||
| Event listings | Unlimited | Unlimited |
| Event sales kit | Not included | Included |
| Performance statistics | ||
| Order request statistics by market | Not included | Real-time |
| Audience and content statistics | Not included | Included |
Your current partners
Already selling wine in Indonesia? Support your local distributor
Asiavino works alongside the importer you already have. Buyers in Indonesia read your wine pages in Indonesian or English, discover your brand, and send their order requests to your partner, who handles the rest.
Wine pages in the buyers' language
Asiavino's team builds a page for each wine from your technical sheet and translates it into the languages of the site, so buyers here read about your wines in the language they use.
Discovery of your brand
Buyers come across your wines as they browse the catalogue by region and grape variety. With Trade Connect, your brand page tells your story beside them.
Order requests for your partner
When a buyer here asks for one of your wines, the order request goes to your distributor, who confirms it, takes payment and delivers. Asiavino takes no commission on it, and your dashboard shows how each wine performs in this market.
Before you start
What to know before exporting wine to Indonesia
A registered importer of alcoholic beverages
Wine enters Indonesia only through an importer that holds, before the goods arrive, a registered importer status for alcoholic beverages and an import approval from the Ministry of Trade. Its application includes letters from foreign producers or brand owners appointing it as their distributor, legalised and translated into Indonesian.
Excise duty on wine, per litre
Imported drinks of more than 5% and up to 20% alcohol carry an excise duty of Rp53,000 per litre, and those of more than 20% and up to 55% Rp152,000 per litre, under the rates in force since 1 January 2024. Importers of excisable goods need an excise registration number, and your importer confirms the rate for each wine.
Source: Ministry of Finance, excise tariff regulation, Ministry of Finance, Excise Law
A BPOM registration for each wine
Every processed food imported for sale in retail packaging must be registered with the Food and Drug Supervisory Agency (BPOM). An imported wine carries a number that begins "BPOM RI ML", valid for five years and renewable, and a wine brought in by a different importer is registered separately.
Source: Food and Drug Supervisory Agency (BPOM), food registration
An Indonesian label from the border
Imported wine must be labelled when it enters Indonesia, with the mandatory information in Indonesian and the importer's name and address. The label states "MINUMAN BERALKOHOL", the alcohol content and a warning that people under 21 and pregnant women must not drink it.
Source: Food and Drug Supervisory Agency (BPOM), food labelling regulation
Sources checked on October 12, 2026.
General information, not legal advice: your importer handles the formalities.
Questions and answers
Do I need a local importer to sell wine in Indonesia?
Yes. Only an importer with a registered importer status for alcoholic beverages and an import approval from the Ministry of Trade may bring wine into Indonesia for sale, and each wine must be registered with BPOM in the importer's name before it is sold. Your importer holds these.
What does a wine importer handle in Indonesia?
The importer holds its import status and its yearly import approval, registers each wine with BPOM, makes sure the Indonesian label is on the bottle when it arrives, clears the wine through customs, pays the excise duty, and supplies the distributors it has appointed in the provinces.
How can I find a wine importer in Indonesia?
Look for importers whose range and distribution suit your wines: some supply hotels, restaurants and bars, in Jakarta, Bali or other provinces, through the distributors they appoint. An importer in Indonesia needs a registered importer status and an import approval from the Ministry of Trade, which you can ask about before agreeing terms. On Asiavino, importers and distributors in Indonesia can discover your brand and send you an enquiry, and you decide whether to follow it up: Asiavino makes the introduction, it does not choose or guarantee a partner.
Can I promote my wines in Indonesia before finding a distributor?
Yes, with Trade Connect. Your brand page and your wines are shown to visitors in Indonesia, in Indonesian and English, even though no distributor carries them yet. They cannot send order requests for those wines: the pages offer a trade enquiry instead, and your dashboard shows which wines draw enquiries and from which types of business, so you can measure interest before you choose a partner.
Can I use Asiavino if I already have an Indonesian importer?
Yes, and it is free on Listing. Add your importer in the Merchant Studio: once it accepts the invitation and sets up your wines, buyers in Indonesia can send it order requests, with no commission to Asiavino. If you work with more than one importer in Indonesia, add each of them; each one registers the wines it brings in with BPOM. Trade Connect is only needed if you also want a brand page and trade enquiries.
What information should I prepare for Indonesian wine buyers?
A technical sheet for each wine giving its alcohol content, which sets the excise duty and appears on the Indonesian label, and your label as it stands, so your importer can register the wine with BPOM and prepare the Indonesian label. Your importer also needs a letter appointing it as your distributor, legalised and translated into Indonesian. Add an export price list, the volumes you can supply and your brand story with photographs, and say how you send samples.
Does Asiavino import or sell my wine?
No. Asiavino does not buy, import or sell wine. It transmits each order request to a licensed local importer or distributor, who confirms it, takes payment, delivers and handles any refund.
What does it cost?
Listing is free. Trade Connect, the paid plan, adds a brand page, visibility in markets where you have no distributor yet and enquiries from importers, distributors and trade buyers.
Who handles import formalities and duties?
The importer of record in the market. Asiavino does not import, so licences, customs declarations, duties and labelling are handled by your importer or distributor.