The market at a glance
- Currency
- Indian Rupee (INR)
- Minimum drinking age
- 21 years
How it works
How to export wine to India with Asiavino
Create your brand
Open a free Merchant Studio account and add your brand with its company details.
Add your wines
Send a bottle photograph and a technical sheet for each wine: Asiavino's team builds the wine page from them.
Name or find a distributor
Invite the importer or distributor that already carries your wines in this market. With no partner yet, Trade Connect shows your brand here and lets the trade contact you.
Receive order requests
Buyers send order requests to your distributor, who confirms them, takes payment and delivers. Asiavino sells no wine.
Are you a distributor or an importer? Open the Distributor Studio
Finding a partner
How to find a wine importer or distributor in India
Asiavino introduces your brand; it does not choose an importer for you and cannot promise you one. Importers and distributors in this market discover your wines and ask you for more, and the decision to work together stays between you and them.
Present your brand in full
Importers judge a brand by its range. Add your brand story and every wine with a bottle photograph and a technical sheet, and keep your commercial information ready for the first reply: export prices, available volumes and the markets you already serve.
Be visible before you have a distributor
With Trade Connect, your brand page and your wines are shown in this market, as in every Asiavino market, even though no distributor carries them yet. Buyers cannot send order requests for them there: the pages invite professionals to contact you instead.
Let professionals ask for more
With Trade Connect, importers, distributors, wine shops, restaurants and hotels can send you a trade enquiry from your wine pages and from articles about your brand: a price list, samples, a tasting or distribution rights. Once the sender has confirmed their email address, Asiavino passes the enquiry on to you and you reply directly.
Add the partner you choose
When an importer or distributor agrees to carry your wines here, add it in your Merchant Studio and it receives an invitation at once. Once it accepts and sets up your wines, buyers in this market can send it order requests.
Listing and Trade Connect
Start free, add reach when you need it
Listing is free: list every wine and receive order requests through the distributors you name. Trade Connect, the paid plan for each brand, adds a brand page, visibility where no distributor carries you yet and enquiries from the trade.
Trade Connect is not bought market by market: it makes your brand visible in every Asiavino market, including India.
Listing
Free
Sell your wines in the markets where you already have distributors.
- Unlimited wine listings
- Visibility in markets covered by your licensed distributors
- Brand name displayed as text, without a dedicated brand page
- Visibility in search results and category pages
- No editorial articles or display banners
- Unlimited event listings
Upgrade to Trade Connect at any time as your business grows.
Trade Connect
USD 50
Be seen across Asia-Pacific and take your exports to new markets.
| Feature | ListingFree | Trade ConnectUSD 50 per month · USD 500 per year |
|---|---|---|
| Reach & distribution | ||
| Wine listings | Unlimited | Unlimited |
| Visibility in markets covered by your licensed distributors | Included | Included |
| Visibility in markets with no distributor yet | Not included | Included |
| Order requests routed to your local distributors | Included | Included |
| Trade connections | ||
| Contact tool for importers, distributors and trade buyers | Not included | Included |
| Brand presence | ||
| Brand name displayed | Included | Included |
| Dedicated brand page and story | Not included | Included |
| Promotion | ||
| Visibility in search results and category pages | Included | Included |
| Articles about your brand | Not included | Included |
| Display banners across the site | Not included | Included |
| Events | ||
| Event listings | Unlimited | Unlimited |
| Event sales kit | Not included | Included |
| Performance statistics | ||
| Order request statistics by market | Not included | Real-time |
| Audience and content statistics | Not included | Included |
Your current partners
Already selling wine in India? Support your local distributor
Asiavino works alongside the importer you already have. Buyers in India read your wine pages in English, discover your brand, and send their order requests to your partner, who handles the rest.
Wine pages in the buyers' language
Asiavino's team builds a page for each wine from your technical sheet and translates it into the languages of the site, so buyers here read about your wines in the language they use.
Discovery of your brand
Buyers come across your wines as they browse the catalogue by region and grape variety. With Trade Connect, your brand page tells your story beside them.
Order requests for your partner
When a buyer here asks for one of your wines, the order request goes to your distributor, who confirms it, takes payment and delivers. Asiavino takes no commission on it, and your dashboard shows how each wine performs in this market.
Before you start
What to know before exporting wine to India
An importer with an IEC and an FSSAI import licence
No one may import food into India, wine included, without a valid import licence from the Central Licensing Authority of the Food Safety and Standards Authority of India (FSSAI). The importer also needs an Importer-Exporter Code (IEC) from the Directorate General of Foreign Trade: no import may be made without one unless specifically exempted.
Source: Food Safety and Standards Authority of India, Food Imports Manual, Directorate General of Foreign Trade
Food import clearance at the port
Customs refers each food consignment to the FSSAI through its Food Import Clearance System. An authorised officer inspects it, including its labelling and remaining shelf life, and samples are drawn for testing: a consignment that conforms receives a no objection certificate, one that does not a non-conformance report.
Source: Food Safety and Standards Authority of India, Food Imports Manual
Customs duty on wine
The customs tariff published by the Central Board of Indirect Taxes and Customs gives a standard rate of 150% for wine of fresh grapes, sparkling or still, whatever the size of the container. Alcoholic liquor for human consumption is outside the goods and services tax. Your importer confirms the duties for each wine.
Source: Central Board of Indirect Taxes and Customs, Customs Tariff, Constitution of India (Legislative Department)
Sale and its taxes are state matters
Under the Constitution of India, the production, possession, transport, purchase and sale of intoxicating liquors are matters for the states, and the states tax the sale of alcoholic liquor. Licences, taxes and the conditions of sale therefore differ from one state to another, and your importer works under the rules of each state where your wines are sold.
Labels under India's alcoholic beverage rules
Under the FSSAI's alcoholic beverage regulations, a wine label states the alcohol content, the wine's origin and its range of sugar, declares sulphites above 10 mg per litre, makes no health claim, and carries a statutory warning in English, or in the local language where the state allows it. Labelling defects can be corrected in the customs bonded warehouse with a non-detachable sticker, except the batch, the dates and the country of origin.
Source: Food Safety and Standards Authority of India, Alcoholic Beverages Regulations, Food Safety and Standards Authority of India, Food Imports Manual
Sources checked on October 12, 2026.
General information, not legal advice: your importer handles the formalities.
Questions and answers
Do I need an Indian importer to sell wine in India?
Yes. Importing wine for sale takes an Importer-Exporter Code from the Directorate General of Foreign Trade and an import licence from the FSSAI, and selling it takes the licences of the state where it is sold. Your importer or distributor holds these and handles the import formalities.
Why do the rules for wine differ from one Indian state to another?
Under the Constitution of India, the sale of intoxicating liquors is a matter for the states, and the states tax the sale of alcoholic liquor, which is outside the goods and services tax. Licences, taxes and the conditions of sale therefore vary by state, and your importer knows the rules of the states where it sells.
How can I find a wine importer in India?
Look for importers whose range and sales channels suit your wines: some supply hotels and restaurants, others retail. An importer in India holds an Importer-Exporter Code and an FSSAI import licence, and selling wine takes the licences of each state where it is sold, so you can ask which states it covers before agreeing terms. On Asiavino, importers and distributors in India can discover your brand and send you an enquiry, and you decide whether to follow it up: Asiavino makes the introduction, it does not choose or guarantee a partner.
Can I promote my wines in India before finding a distributor?
Yes, with Trade Connect. Your brand page and your wines are shown to visitors in India, in English, even though no distributor carries them yet. They cannot send order requests for those wines: the pages offer a trade enquiry instead, and your dashboard shows which wines draw enquiries and from which types of business, so you can measure interest before you choose a partner.
Can I use Asiavino if I already have an Indian importer?
Yes, and it is free on Listing. Add your importer in the Merchant Studio: once it accepts the invitation and sets up your wines, buyers in India can send it order requests, with no commission to Asiavino. If you work with more than one importer or distributor in India, for example in different states, add each of them. Trade Connect is only needed if you also want a brand page and trade enquiries.
What information should I prepare for Indian wine buyers?
A technical sheet for each wine giving its alcohol content, its sugar level, its grape varieties and any additives, and your label as it stands: an Indian wine label declares the alcohol, the origin, the range of sugar and any sulphites, and your importer checks your label and can correct it with a sticker in the bonded warehouse. Add an export price list, the volumes you can supply and your brand story with photographs. Importers often ask for samples before they decide, so say how you send them.
Does Asiavino import or sell my wine?
No. Asiavino does not buy, import or sell wine. It transmits each order request to a licensed local importer or distributor, who confirms it, takes payment, delivers and handles any refund.
What does it cost?
Listing is free. Trade Connect, the paid plan, adds a brand page, visibility in markets where you have no distributor yet and enquiries from importers, distributors and trade buyers.
Who handles import formalities and duties?
The importer of record in the market. Asiavino does not import, so licences, customs declarations, duties and labelling are handled by your importer or distributor.